An Excise Tracking Mobile App for Senior
UX Project | MIT Co-ops with Silver Sneaker | Mobile App
Duration: 14 Weeks
highlight features
Exercise Improvement
Online Training + In-Person Classes
Online Training
- Increase daily exercise times
- Improve Mobility
In-Person Classes
- Options for users to take classes face to face with instructor and classmates
- Improvement of communications
social bonding
Community Events + Group Walks
Community Event
- Allows users to engage in group activities
- Trigger users to make friends during exercising
Group Walks
- For users to participate in Community Walks
- Improve users’ physical abilities with a group of friends
leaderboard
Leaderboard + View my progress
Leaderboard
- Demonstrate the ranking of users’ friends
- Trigger users’ motivation to compete with each other
View My Progress
- For users to do self-examination to see if they reach their weekly goal
- Users are noticed by the number of steps and the amount of calories they consume
Project Overview
The main objective of our project was to assist the stakeholders of SilverSneakers with their challenges in user retention and customer engagement. In the user research stage, we analyze the users’ needs and goals while using the SilverSneakers platform. The primary mission of our project was to leverage a digital solution that would increase users’ involvement in the elders’ fitness program. We aim to achieve this by personalizing the user experience, fostering a sense of community, and promoting the enjoyment of physical activity.
Our client
SilverSneaker, one of the Senior Fitness Platforms, provides online and in-person fitness classes for seniors 65+ years old. Their biggest advantage in the market is the online fitness class during the pandemic time and the inclusion of the Medicare Plan. However, after the pandemic years, the number of users are decreasing.
Our team
We conducted user research and market analysis to aisst the company SilverSneaker with their needs of users’ retention and users’ engagement to create a user-friendly community for the elderly groups.
discover
User enrollment and retention for SilverSneakers are the biggest problem
The fitness app market is saturated and highly competitive so there is uncertainty about whether the current product positioning is effective.
Product positioning needs adjustment according to the up-to-date target users’ research
Problem Areas
Research Goals
To define the target audience’s pain points when using the SilverSneaker fitness app.
Analyze the market with similar products, and pull out the strengths and weaknesses.
User Interviews
We conducted interviews with Life Leader Group to determine why enrollment in fitness programs is important to the elderly groups, and in which ways their retention can be improved, we did a user interview and desk research.
Key Takeaways
The interviewees reported the barriers they faced when they wanted to be active. They share common points in motivations for exercise, and engagement in social activities, and are eager to participate in some intergenerational activities.
Comparative Analysis
After getting insights from the target user groups, we did some research in the field of senior fitness programs, there are multiple enterprises and non-profit organizations providing services for elderly groups for different purposes.
